Ecommerce – Agatha Wells Creative

Brand and E-Commerce Launch • rue21

I was recruited to the teen fashion retailer rue21 in 2013 in order to help them launch their first e-commerce site, and in doing so I developed a brand standard and trained additional copywriters.

Email Campaign • rue21

In addition to developing a brand standard and training additional copywriters for teen fashion retailer rue21, I was recruited to boost engagement in their email marketing. Swapping heavy, messy content blocks with too many calls to action, I focused on developing tight and engaging copy with a single CTA that captured rue21’s signature playful style.

Licensed Fan Gear E-Commerce • Dick’s Sporting Goods

In Fall 2012 I contracted with Dick’s Sporting Goods in their Licensed Fan Gear shop (now called the Fan Shop), developing SEO-friendly product descriptions for MLB, NFL, NBA, NCAA and NHL products.