B2C
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To support the DIFFA foundation’s mission to raise funds for AIDS, I crafted a press release and storytelling foundation for a collaborative tablescape design as part of DIFFA’s annual Dining by Design event.
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Coral & Tusk, an indie company that specializes in embroidered fabrics and keepsakes, partnered with Sunbrella to create a unique, heirloom-quality collection of embroidered Sunbrella performance fabrics. I crafted a design story as part of a collection guide we created to introduce these very special fabrics to designers and manufacturers.
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I was recruited to the teen fashion retailer rue21 in 2013 in order to help them launch their first e-commerce site, and in doing so I developed a brand standard and trained additional copywriters.
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In addition to developing a brand standard and training additional copywriters for teen fashion retailer rue21, I was recruited to boost engagement in their email marketing. Swapping heavy, messy content blocks with too many calls to action, I focused on developing tight and engaging copy with a single CTA that captured rue21’s signature playful style.
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In Fall 2012 I contracted with Dick’s Sporting Goods in their Licensed Fan Gear shop (now called the Fan Shop), developing SEO-friendly product descriptions for MLB, NFL, NBA, NCAA and NHL products.
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Rhodiola is a lesser-known botanical that can effectively help fight stress. In this consumer article, I walk through the super plant’s clinically proven benefits, and what to look for when shopping for safe and effective rhodiola products.
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“This Is Sunbrella” is a consumer-facing blog, and gives Sunbrella the opportunity to highlight events and inspirational projects, and to comment on textile design. The post that I wrote below features the What’s Next competition, an event that Sunbrella hosts to tap into the creativity of young minds on the future of fabric design.
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In this consumer article, I explore some of the science behind the calming effects and health benefits of matcha tea, and what readers need to know to enjoy it safely.
Agatha Wells Creative 