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As a leader in the software and SaaS industry, Gartner Digital Markets began in 2020 to offer a series of webinars covering currently pressing topics in the tech world and the best practices to navigate uncertain market shifts. To alert our vendor audience about these webinars, we ran an extensive campaign that involved multiple rounds…
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In addition to developing a brand standard and training additional copywriters for teen fashion retailer rue21, I was recruited to boost engagement in their email marketing. Swapping heavy, messy content blocks with too many calls to action, I focused on developing tight and engaging copy with a single CTA that captured rue21’s signature playful style.
Agatha Wells Creative 