To support the DIFFA foundation’s mission to raise funds for AIDS, I crafted a press release and storytelling foundation for a collaborative tablescape design as part of DIFFA’s annual Dining by Design event.
Category Archives: B2C
Coral and Tusk Collection Guide • Sunbrella
Coral & Tusk, an indie company that specializes in embroidered fabrics and keepsakes, partnered with Sunbrella to create a unique, heirloom-quality collection of embroidered Sunbrella performance fabrics. I crafted a design story as part of a collection guide we created to introduce these very special fabrics to designers and manufacturers.
Brand and E-Commerce Launch • rue21
I was recruited to the teen fashion retailer rue21 in 2013 in order to help them launch their first e-commerce site, and in doing so I developed a brand standard and trained additional copywriters.
Email Campaign • rue21
In addition to developing a brand standard and training additional copywriters for teen fashion retailer rue21, I was recruited to boost engagement in their email marketing. Swapping heavy, messy content blocks with too many calls to action, I focused on developing tight and engaging copy with a single CTA that captured rue21’s signature playful style.
Licensed Fan Gear E-Commerce • Dick’s Sporting Goods
In Fall 2012 I contracted with Dick’s Sporting Goods in their Licensed Fan Gear shop (now called the Fan Shop), developing SEO-friendly product descriptions for MLB, NFL, NBA, NCAA and NHL products.
Article: Bust Stress With Rhodiola • Bottom Line Health
Rhodiola is a lesser-known botanical that can effectively help fight stress. In this consumer article, I walk through the super plant’s clinically proven benefits, and what to look for when shopping for safe and effective rhodiola products.
This Is Sunbrella Blog • Sunbrella
“This Is Sunbrella” is a consumer-facing blog, and gives Sunbrella the opportunity to highlight events and inspirational projects, and to comment on textile design. The post that I wrote below features the What’s Next competition, an event that Sunbrella hosts to tap into the creativity of young minds on the future of fabric design.
Article: The Benefits of Matcha • Bottom Line Health
In this consumer article, I explore some of the science behind the calming effects and health benefits of matcha tea, and what readers need to know to enjoy it safely.
Instagram • Sunbrella
I often worked closely with the Sunbrella Social Media Specialist on social content, especially on Instagram, which has the highest levels of engagement. We used targeted hashtags and tagging in these posts to promote partnerships with our fabric partners, and to invite audiences to vote for Sunbrella in an annual contest.
Agatha Wells Creative 