As a leader in the software and SaaS industry, Gartner Digital Markets began in 2020 to offer a series of webinars covering currently pressing topics in the tech world and the best practices to navigate uncertain market shifts. To alert our vendor audience about these webinars, we ran an extensive campaign that involved multiple rounds of email invitations sent to our base. With clear calls-to-action and compelling copy, this campaign directly contributed to over 500 new subscribers to the webinar series.
Agatha Wells Creative 