Acutonics is a leader in sound healing therapy, with an internationally-recognized certification program and teachers all over the world. While they have a strong brand, their lack of a strong social media presence limited their ability to establish their industry authority and grow their online audience.

As part of the team at web development studio Petroglyph Creative, I developed a social media content strategy to improve Acutonics’ engagement, brand recognition and authority on the platforms best suited to their industry, Instagram and Facebook.

I created social posts that leveraged the look and feel of their brand (including fonts and colors), to develop content around their class offerings, proprietary products and themes close to their mission. Within the first month of launching this new content strategy, we improved their engagement dramatically. In particular, on Instagram we grew their account reach over 1,600% and their audience 3.4%, with Instagram becoming the strongest medium driving traffic to their website.