To support the DIFFA foundation’s mission to raise funds for AIDS, I crafted a press release and storytelling foundation for a collaborative tablescape design as part of DIFFA’s annual Dining by Design event.
Category Archives: Web Content
Reviews Quality White Paper • Gartner Digital Markets
To support the software and SaaS providers who turn to Gartner Digital Markets for the best industry practices, we provided white papers on in-depth topics covering the most up-to-date and relevant Gartner research. I wrote this white paper with a focus on how to understand and identify what makes a high-quality review, as well as to provide resources to software and SaaS providers to help them better manage and maintain the integrity of their reviews.
Data Insights Landing Page • Gartner Digital Markets
As part of the product offering to software and SaaS provider vendors who chose to create a listing on Gartner Digital Markets, we offered a suite of services called Data Insights. We created a role-focused landing page, wherein I crafted copy that outlines the value of Data Insights’s products to three key roles in our vendor audience: Sales, Marketing and Product Development.
Brand and E-Commerce Launch • rue21
I was recruited to the teen fashion retailer rue21 in 2013 in order to help them launch their first e-commerce site, and in doing so I developed a brand standard and trained additional copywriters.
Landing Page • Wonderlust for Sunbrella
The Wonderlust Collection is a true partnership between Sunbrella Contract (Sunbrella’s commercial fabric brand), Mayer Fabrics and the Museum of International Folk Art. Together we collaborated to highlight this unique collection on a microsite, using the colorful global inspiration of the fabrics to guide the site’s look, feel and content.
Article: Bust Stress With Rhodiola • Bottom Line Health
Rhodiola is a lesser-known botanical that can effectively help fight stress. In this consumer article, I walk through the super plant’s clinically proven benefits, and what to look for when shopping for safe and effective rhodiola products.
This Is Sunbrella Blog • Sunbrella
“This Is Sunbrella” is a consumer-facing blog, and gives Sunbrella the opportunity to highlight events and inspirational projects, and to comment on textile design. The post that I wrote below features the What’s Next competition, an event that Sunbrella hosts to tap into the creativity of young minds on the future of fabric design.
Article: The Benefits of Matcha • Bottom Line Health
In this consumer article, I explore some of the science behind the calming effects and health benefits of matcha tea, and what readers need to know to enjoy it safely.
Agatha Wells Creative 