To support the DIFFA foundation’s mission to raise funds for AIDS, I crafted a press release and storytelling foundation for a collaborative tablescape design as part of DIFFA’s annual Dining by Design event.
Category Archives: Event
Brand Guide • Sunbrella
This brand guide was created for a training program for Sunbrella sales reps in Latin America but has since become a sort of benchmark for multiple projects because it has proven so useful. It was one of the first big projects where I had the opportunity to aggregate information on our entire range of Sunbrella products, and to write top-level brand language to use as a jumping off point for any conversation about the brand.
Tradeshow Postcard • Sien and Co. for Sunbrella
Sien + Co is an indie brand who we had the opportunity to create a collection with that integrated Sunbrella Renaissance yarns–a special recycled yarn we make. With Sien + Co’s emphasis on “life-proof” fabrics that are backed by sustainable processes, I had a lot of fun bringing their cool, relaxed vibe into the copy for this postcard, created to feature at Maison & Object 2018, an annual international arts and home decor trade show that features Paris Design Week.
Coral and Tusk Collection Guide • Sunbrella
Coral & Tusk, an indie company that specializes in embroidered fabrics and keepsakes, partnered with Sunbrella to create a unique, heirloom-quality collection of embroidered Sunbrella performance fabrics. I crafted a design story as part of a collection guide we created to introduce these very special fabrics to designers and manufacturers.
Agatha Wells Creative 