Brand and E-Commerce Launch • rue21

Posted byAgathaPosted inB2C, Ecommerce, Print Media, Web Content

I was recruited to the teen fashion retailer rue21 in 2013 in order to help them launch their first e-commerce site, and in doing so I developed a brand standard and trained additional copywriters. rue21’s voice is young and playful, and branded content for them is always a balance of staying relevant while keeping the copy tight.

Below are a few examples of web and print content:

  1. Homepage banner – rue décor By the Sea trend
  2. Trend page – Luxe Bohemian
  3. Trend page – Plush Crush
  4. Product detail page – Handkerchief Peplum Tank
  5. Product detail page – Blousant Sparkle Party Dress
  6. Pop Athlete trend magazine ad
  7. Pop Athlete trend magazine ad
  8. rue+ Plus Size launch magazine ad
  9. rue21 company handbook intro page
  10. Spring Break splash page

Published by Agatha

I like laughing, nature and healthy amounts of sunshine, and I believe in finding what makes you thrive. Writer, gamer, lover of weird mysteries.