In Fall 2012 I contracted with Dick’s Sporting Goods in their Licensed Fan Gear shop (now called the Fan Shop), developing SEO-friendly product descriptions for MLB, NFL, NBA, NCAA and NHL products. We followed a fairly uniform formula to make sure the product detail page called out the team name + a clear, descriptive product name in the H1. The product description copy also needed to strike a balance between conveying sports enthusiasm while introducing important product details — important both because photography was generally limited to a single product image, and for screen readers.
Licensed Fan Gear E-Commerce • Dick’s Sporting Goods
Agatha Wells Creative 