maurices has been a trusted brand in women’s clothing since 1931. Focused on feel-good fashion at affordable prices, the brand is a cornerstone in hometowns across the country with roughly 900 stores. They’re known for laidback femininity, comfort, and approachable trends that fit their customers’ lifestyles as busy moms and working professionals.
As Senior Copywriter, my primary role was to drive promotions and trends through daily email and site marketing copy, supporting sales growth and retention. I also provided a secondary support role to our freelance copywriters, providing marketing text messages and social media post captions as needed. I also periodically drafted and updated copy for several corporate pages to keep the brand’s identity current.
Agatha Wells Creative 